Lucky Brand’s Michael Griffin On the Technology of Great Denim

Have you ever wondered why some of your jeans with stretch keep their shape and others don’t? Or how a label even gets started when it comes to designing your denim? We wanted to find out — and luckily, we had the chance to sit down with Michael Griffin, the Product Director of Lucky Brand. He explained everything that goes into the perfect pair of jeans, from inception to testing to how you can make sure you take home the pair that’s best for your shape and style.

We have that interview for you here.

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