‘SHIVAN & NARRESH’ was launched in Cannes at ‘Mare di Moda’ with their 100% stitch free line called Insectoid. SHIVAN & NARRESH has a unique signature style that is bold, confident & sophisticated. Flawless lines, undisputed eye for detail and utter sophistication are words that could be used to define the brand.
Currently based out of New Delhi, SHIVAN Bhatiya mastered the art of leather corsetry and accessories for four years from National Institute of Fashion Technology, New Delhi, learning the functions and craftsmanship of leather in women’s wear lingerie. While NARRESH Kukreja specialized in women’s wear for four years in Fashion & Textiles. Subsequent to their graduation, they worked in the fashion Industry for a year before moving to Italy to complete their Masters in Milan & Rome at the Istituto Europeo di Design in ‘Fashion & Textiles’ & ‘Luxury Marketing’ respectively.
SHIVAN & NARRESH are recipients of several awards in recognition of their design & creativity. They received the SWAROVSKI Most Creative Designer of the Year (‘07); Debutant Designer of the Year (‘07) at India Fashion Week and winners of the World of Wearable Art Awards, Wellington, New Zealand(‘06).The duo were discovered in 2006 by MITTELMODA, the oldest Italian talent search organization, based in Gorizia, Italy through Mittelmoda International Beachwear Awards in Bali. SHIVAN & NARRESH is the only Indian swimwear brand to be featured in the 2010 and 2011 Kingfisher Calender. They were also part of Elle Magazine’s power list for 2010 and are the Brand Ambassadors of Cotton Council International (CCI) 2009/10. They are also the recepients of Best Emerging Designers 2010 at the Marie Claire Fshion Awards 2010, Best Resortwear at the Elle Style Awards 2010 and the 2nd Runners Up at the Swarovski Jewellery Design Awards 2010.
After the launch in Cannes, the duo shifted their studio to India, and became the first mainstream beachwear designers doing 100% handcrafted stitch-free beachwear along with ready to wear swimwear made all in 100% Italian fabrics and complementing resortwear.
Besides selling to private clients they also retail out of select stores and resorts.
Etre FIVEPOINT Gloves are a stylish way of keeping your hands warm while using your iPhone, iPad and other touchscreen cell phones and devices. (As you may know, it’s impossible to use these types of gadgets while wearing a normal pair of gloves, because normal gloves stop you from making contact with their screens. Etre FIVEPOINT Gloves’ contactwoven® fingertips solve this problem.)
Etre Touchy Gloves have missing thumb and index fingertips, providing even more freedom to text, tweet and touch (and to take photos, shoot film and apply make-up) in wintry conditions.
Both collections are designed and ethically manufactured in the United Kingdom; and are made from pure new wool. (Cashmere and leather versions will be available soon.)
The gloves are available for customers to purchase from our online shop (www.etreshop.com); and also from leading U.S online fashion stores, including Park & Bond, Bonobos and Fair Indigo.
Etre Touchy Gloves retail at £35 GBP (approximately $54.80 USD); while Etre FIVEPOINT Gloves retail at £40 GBP (approximately $62.60 USD).
Visit the following websites for more information:
Facebook App Helps Consumers Decide Between Products Based on Friend Feedback
November 15th, 2011; Winston Salem, N.C. –The Variable (www.thevariable.com) has officially launched Stucck (www.stucck.com), a Facebook application designed to aid consumers in deciding between two products for purchase. Stucck is an innovative e-commerce and social media application conceived, designed and launched by The Variable that enables a consumer to poll their Facebook friends on what to buy when “stuck” deciding between two products. Its interface displays an intuitive side-by-side comparison of the two items, and aggregates the user’s Facebook friends’ comments and votes for each in real time – ultimately; helping them make a more informed purchase decision based on advice they trust.
Stucck aims to help consumers navigate the advertising saturated marketplace by giving them a way to gather only the most trusted product reviews – that is those from family and friends. The first virtual application of its kind to use social media as a consumer decision engine, Stucck applies the age-old truth about the power of personal, word-of-mouth recommendations.
For Stucck’s beta launch, featured product categories include books, movies, music, shoes, fashion and wireless. Stucck also features easy to use privacy settings that can be modified at the user’s convenience. For example, if buying a gift, users can keep a Stucck hidden from the intended gift recipient by simply changing the Facebook share settings.
Stucck uses peer-to-peer social networks as a consumer’s decision engine for purchasing goods, utilizing the value of personal feedback and puts the power squarely in the users’ corner. There is a rapidly growing relationship between a user’s social graph (web of social connections) and their ability to reference it for making choices. Stucck brings it all together.
“The fact is, the more customers research their purchase options on the Web, the more frustrated and confused they are becoming. Online product reviews are being overrun with paid marketing content and conflicting advice from people who simply don’t know you,” said Joe Parrish, Chief Creative Officer at The Variable. “We invented Stucck to make shopping an enjoyable experience again, something you can share with friends and make truly informed purchase decisions.”
The majority of consumers are having brand perceptions shaped and altered through social engagement. Brands fall into and out of favor as a result of the insights consumers are gaining from social media. In a case where the brand is not a category leader, the effect is more pronounced, and Stucck’s influence will play a greater substantive role than search in influencing brand perception.
Numerous studies support the notion that word-of-mouth is one of the greatest influences on brand choice. For example, in a study about the role of social media in consumer behavior from Harris Interactive, 71% of respondents said reviews from family members and friends trump all other consumer touch points when it comes to influencing purchases.
“Especially during the holiday season, Americans are bombarded with ads and promotions as every brand vies for your attention, and your wallet,” said Keith Vest, President of The Variable. “Stucck will be a game-changer, as consumers are going to have a place where they help each other decide which products are really worth buying.”
About The Variable
The Variable, is a digitally informed marketing and communications lab. Based in Winston Salem, North Carolina, the team at The Variable has built its business on combining proprietary data with exceptional creative that works. The Variable looks to work with clients hungry for innovation (in everything from marketing execution to payment terms) and measurable success. The Variable boasts a client roster of FORTUNE 500 companies and some of the most sought after creative talent in the country. For more information, visit The Variable’s newly launched website at www.TheVariable.com.
RENO, NEVADA. – MYTRAK Health System Inc. has introduced a revolutionary fitness system that utilizes a personalized feedback monitor and an online software dashboard that not only tracks all of the users’ stats but also connects him or her with millions of other users around the world.
The MYTRAK Health System was designed from the ground up to give each individual user their own feedback and measurement tools that will assist them in reaching their fitness goals. Users that use the M2 device while exercising or just doing their day to day chores are given instant, real time updates on their progress via a series of red, yellow and green lights that get greener the closer the user gets to their goal.
Setting up the goals is all done through the MYTRAK Dashboard which allows the user to not only plan their goals, but to also discuss them with personal trainers and other members of the community. Users can also set up their personalized workout routine, decide their meals for the week and with their M2 device, program their caloric burn goal so they can “Go for Green”.
“This is about more than just the M2 device or the Dashboard,” said Reed Hanoun President and CEO of MYTRAK Health System Inc. “This is a community designed around improving the health and well being of each user. This system allows every single person to create their own unique and personalized exercise routine, meal plan and goals all with the help of MYTRAK community members from around the world.”
When each element is used as one, MYTRAK Health System Inc. provides the most accurate and advanced exercise experience not available anywhere else. With the tools to plan, track and achieve the user’s goals, the MYTRAK system is really like none other available.
“Everything that MYTRAK does is done while keeping our overall vision in mind – A healthy and fit society, one person at a time,” said Hanoun. “A healthier and fit society reduces health care costs for all population and age demographics and improves quality of life for everyone involved. Our technology is able to make people’s lives better and brings forth all of the benefits associated with a better overall lifestyle.”
About MYTRAK
At MYTRAK, GO FOR GREEN is all about you – your health, your fitness, your way. MYTRAK Health System Inc. is dedicated to standardizing the process of making people healthy – guiding success by engaging and motivating people to stay physically active at home, at work and at play through the use of our state-of-the-art technology.
TOUCH SCREEN COMPATIBLE SENSOR TOUCH™ GLOVES FOR WOMEN & MEN
THREE DIFFERENT TECHNOLOGIES–THE SENSOR IS ACTUALLY PART OF THE MATERIAL:
NOT eLINK FABRIC ATTACHED TO FINGER TIPS–LIKE OTHER GLOVE MARKETERS
(Gloversville and New York, New York) Smart retailers and marketers know that every so often a “tipping point” arises in consumer products that fundamentally changes the way we live and interact on a daily basis. When this happens it’s not just a fashion trend but a cultural and social shift. The widespread use of touch screen mobile technology in business and consumer products is at the very core of this major shift.
The introduction of touch screen mobile technology has created an opportunity to service consumer demand for fashion accessories that complement and enhance our experience & ability to use touch screen devices. For fall ’11 Ciré by Grandoe is introducing our newest innovation; Sensor-Touch™ gloves designed to help people stay warm and stay connected. Sensor-Touch gloves are built to be touch screen compatible and fashionable. They will activate all touch screen devices including Smartphones, E-Readers, Tablets, MP3 Players, ATM’s, Fuel Pumps and GPS Devices.
Sensor Touch™ gloves are available in a variety of styles and fabrics, for both men and women, including products constructed with patent-pending TouchTec® Leather, Infi-Knit™ Technology and Conductive Thread Technology.
TouchTec® Leather is uniquely processed with Nano Technology to mimic the touch of the human hand. This allows the wearer of a TouchTec® Leather glove to activate a touch screen device without removing the glove and exposing their hand to the cold. Men’s style Apollo (suggested retail $90) and women’s style Cupid (suggested retail $80) are designed to be functional fitting, classic looking leather gloves that allow for touch point control. Both styles are available in Black S, M, L, and XL sizes, with men’s Apollo also being available in XXL.
Infi-Knit™ Technology gloves have conductive material weaved throughout the glove for complete connectivity. The wearer can use any part of the glove to active a touch screen device. Men’s style Socrates (retail $45) and women’s style Leto (retail $40) feature a Winterknit™ design that allows for a flexible and comfortable fit. Socrates is available in Black and Grey in sizes M, L and XL. Leto (WHICH WE SAMPLED) is available in Black, Grey and Red in S/M and L/XL.
Men’s styles Sors (retail $40) and women’s style Helena (retail $35) are designed using Conductive Thread Technology. These two styles, available in black only, have an embroidered conductive index finger and thumb that will activate a touch screen. These styles are made with active-wear fabric and a unique palm design for flexible fit and extra grip. Men’s Sors is available in M, L and XL. Women’s Helena is available in S, M, L and XL.
With the widespread use of touch screen mobile technology quickly being the everyday, the availability of touch screen compatible products is essential. Ciré by Grandoe’s® Sensor Touch glove line offers the necessary touch screen functionality while stepping up the style. ______________________________________________________________________________________________________
About The Grandoe Corporation: From modest beginnings as a leather glove manufacturer in the late 1800’s to its recent expansion into the footwear business, Grandoe has earned a well respected reputation as a leading producer of innovative and high quality products that enhance people’s comfort. Now under the ownership and direction of the fourth and fifth generations of its founding family, Grandoe currently boasts numerous patented and patent pending comfort technologies in its glove and footwear businesses. It’s well known brands include Grandoe®, Ciré by Grandoe®, and Stick It™ in gloves and accessories as well as smartdogs® and Hush Puppies® in slippers.
The Fashion Guru’s Review: These gloves are comfortable and stylish. You can wear them with a ski parka or a preppy peacoat. As for the touch screen mobile technology, it takes some time for them to respond. You need to wear your gloves for a few seconds before using your electronic device.
I was fortunate to sample a pair from Lipton Publicity. These are most heavy duty knit gloves I have ever worn. The suede palms makes it easy to grip the steering wheel as you trudge through the snow beaten roads. Beware though. The gloves are made from 55% lambswool, which is not good for sensitive skin. If your skin can handle the Infi-Knit, this would make the ideal holiday gift.
Video Links: EXPLAINS OUR DIFFERENCE!
Embroidered Fingertips
TouchTec Leather
InfiKnit – (Fingertip and Thumb only)
( Entire hand)
Find Grandoe gloves and more at Grandoe.com. Use the promo code SLELEVEN at checkout to save 15% off your first pair of gloves!
NYFW:Backstage With Diane von Furstenberg! http://www.fabsugar.com/19039685
We caught up with the legendary Diane von Furstenberg backstage at her Spring 2012 runway show, where we found out her inspiration for the upcoming season — modern-day Africa — and her favorite part about being a designer. Plus, find out how she celebrates after a big show, and make sure to check out the entire Spring runway right here. NYFW:Diane von Furstenberg Spring 2012 Runway http://www.fabsugar.com/19039386
For Spring 2012, Diane von Furstenberg was inspired by Africa which translated on the runway to shades of orange, green and khaki, and touches of safari — artfully done with modern appeal — think waist bags and diaphanous cargo pants. The graphic loafers and glittering sandals were particularly fetching, as were the mixed, signature prints. To see the complete collection, watch our runway coverage now!
NYFW:Donna Karan: “If You Got Great Legs, Wear Shorts” http://www.fabsugar.com/19047319
Backstage at the DKNY Spring 2012 show, Donna Karan talked about getting some patriotic inspiration, the new Spring silhouette, and what’s at the top of her Fall shopping list. For more from Donna Karan on what trends have the most staying power come next season, check out our interview.
NYFW: Check Out the Gorgeous Prints at the DKNY Spring 2012 Show http://www.fabsugar.com/19040391
From silky shirt dresses in bright, bold colors to floral-print pencil-leg pants, check out the gorgeous designs at the DKNY Spring 2012 runway show at New York Fashion Week and let us know what you think!
NYFW: Rachel Roy’s Tips For Dressing Your Body Type http://www.fabsugar.com/19048685
The always-elegant Rachel Roy showed off an androgynous collection inspired by the film The Lover. We caught up with the designer at her Spring 2012 presentation, and found out her go-to style tip, how to master the boy-meets-girl look, and how she strives to inspire her daughter. Make sure to check out the entire Rachel Roy presentation right here!
NYFW: Rachel Roy’s Effortlessly Chic Spring Collection http://www.fabsugar.com/19047874
Feminine suits, slouchy pajama separates, and graphic florals dominated Rachel Roy’s effortlessly chic Spring collection. Set on a beautiful balcony overlooking Lincoln Center, everything from the music to the makeup was sheer perfection. Take a look at the entire presentation!
NYFW: Check Out the Chic, Preppy Designs at the Tommy Hilfiger Spring 2012 Runway Show http://www.fabsugar.com/19040778
Bold colors mixed with preppy plaid dominated the runway during the Tommy Hilfiger Spring 2012 runway show at New York Fashion Week. Check out all of the designs here!
NYFW: L.A.M.B. Spring 2012 Presentation http://www.fabsugar.com/19039831
High buns and teetering heels stole the show at L.A.M.B’s Spring 2012 presentation setting the sexy-sporty tone of the whole collection. Case in point: utilitarian jumpsuits for day and baby-doll dresses for night. Our favorite look? A fitted reptile print suit with bold blue heels and an oversized day bag, but to see the whole collection watch our coverage now!
NYFW: Derek Lam Spring 2012 Runway http://www.fabsugar.com/19039370
We caught a bit of California cool from Derek Lam at his Spring 2012 runway show. Inspired by an imaginary mid-century modern house in Palm Springs, the clean, classic collection had a ’60s spin, peppered with pops of canary yellow, coral, and bold graphic prints. To see the complete runway, watch our coverage now.
NYFW: Prabal Gurung Spring 2012 Runway Video http://www.fabsugar.com/19030000
Prabal Gurung’s Spring 2012 collection was a stunning display of wild prints and sexy cutouts, while still sticking to his familiar feminine silhouettes of seasons past. Check out the full runway here to see more from the designer at New York Fashion Week.
NYFW: Mara Hoffman Debuts Spring 2012 Collection at New York Fashion Week http://www.fabsugar.com/19021464
For Spring 2012 Mara Hoffman was inspired by a Mexican vacation with a dash of Frida Kahlo mixed in. Bright festive prints decorated jumpsuits, maxi dresses, high-waisted shorts, and for the first time, shoes in the form of lace-up platform sandals. To see the entire presentation and the amazing updos that complemented the ensembles watch our coverage now.
NYFW: Sneak Peek: Tracy Reese’s Sally Hansen Nail Colors For Spring http://www.bellasugar.com/19040884
Bright colors such as coral will be hot for Spring, according to master manicurist Jin Soon Choi. We caught up with Jin Soon and Sally Hansen’s Bill Boraczek at the Tracy Reese show, where they shared the designer’s latest nail color collection. Plus, find out how to keep nails healthy if you’re a frequent polish changer. Watch our video now for the backstage scoop.
POPSUGAR RUSH 9/9/11 Nicole Richie Celebrates Fashion’s Night Out With Fellow Stylish Stars Rachel Bilson and Lauren Conrad! http://www.popsugar.com/19020276
Fashion’s Night Out brought out a ton of stars yesterday! Nicole Richie led the events in LA, along with celeb style favorites Rachel Bilson and Lauren Conrad, and we were there to chat with all three of the girls to hear their thoughts on the new trends and what they’re excited to buy this season. Get a peek at our interviews in today’s PopSugar Rush.
Gwyneth, Rachel, Justin, and More Kick Off NY Fashion Week With a Night on the Town! http://www.popsugar.com/19021235
New York Fashion Week is off and running after Fashion’s Night Out attracted a star-studded crowd around the city, country, and abroad. Find out where Gwyneth Paltrow, Rachel Zoe, and Justin Bieber celebrated the stylish night in today’s PopSugar Rush!
NYFW: Vanessa Hudgens on Fall Trends and Fashion Must Haves http://www.fabsugar.com/19011051
We caught up with Vanessa Hudgens at the Neutrogena Cosmetics Beauty hangout during New York Fashion Week. The boho chic starlet told us about her favorite fall trend, the most important thing she brought with her to fashion week, and the Giuesspe Zanotti boots she’s dying to wear when the temperatures drop. Watch our entire interview to hear more from her!
NYFW: Jason Wu on Why Diane Kruger is His Style Muse http://www.fabsugar.com/19017562
We headed to Bergdorf Goodman for Fashion’s Night Out and caught up with Jason Wu at his doll signing. He gave us a sneak peek at his Spring 2012 collection, told us how he prepares for a big show, and why Diane Kruger is his muse. Watch to see our entire interview with Jason Wu.
NYFW: Prabal Gurung Shares The Inspiration Behind His Spring 2012 Collection http://www.fabsugar.com/19018509
Last season, Prabal Gurung wowed us with his Great Expectations-inspired collection, so we had to ask what fabulous inspiration we could expect this week. Check out what the designer had to say during Fashion’s Night Out at Saks Fifth Avenue in New York City where he gushed about his love for fashion week and gave us his thoughts on what makes the perfect Prabal girl.
NYFW: Anna Dello Russo and Karolina Kurková Talk About Shoes and Other Obsessions at Fashion’s Night Out http://www.fabsugar.com/19018124
We stopped by Macy’s last night to check out Fashion’s Night Out festivities and caught up with fashion mavens Anna Dello Russo and Karoliná Kurkova. Find out all about Anna Dello Russo’s amazing shoe collection and her favorite part of New York Fashion Week. Plus, new mom and model Karolina Kurková shares her personal style philosophy and fashion obsession.
NYFW: BCBG Runway Show Spring 2012 http://www.fabsugar.com/19010359
Inspired by Spring’s fresh energy and urban spirit, BCBG debuted soft, silk and chiffon knee-length and maxi dresses in their most recent runway collection. We spotted tribal prints, lots of colorblocking and bold cut-outs in fun colors like coral, cobalt blue, and yellow. Check out their full runway video here and stay tuned for more from New York Fashion Week here on FabSugarTV!
NYFW: Vanessa Hudgens Reveals Her Secret to Getting a Flawless Complexion http://www.bellasugar.com/19011230
While Vanessa Hudgens’s cropped hairstyle might be the focus of her beauty look these days, it’s her flawless skin that has women everywhere wondering how she does it. We caught up with Vanessa at New York Fashion Week, where she revealed her surprisingly simple secret to complexion perfection, along with her go-to product for keeping her “extremely messy purse” a little more organized. Watch the video now to hear Vanessa’s recommendations and top beauty tips.
NYFW: Pam From True Blood Talks Staying Eternally Beautiful http://www.bellasugar.com/19012520
It’s not every day that you get beauty tips from a vampire, or at least someone who plays one on television. But we did! At the party for Tarte Cosmetics’s new limited-edition True Blood line at Sephora, Kristin Bauer, who plays Pam on HBO’s True Blood, shared her thoughts on the collaboration, how her beauty routine compares to her character’s, and what other Fashion Week plans she has this season. Watch the video to find out how Kristin stays so fang-tabulous.
